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See allSimplified etymology
Firm meaning “not yielding to pressure” comes from Latin firmus. The business noun has the same ultimate root but reached its modern sense through Italian firma, “confirmed by signature,” which English borrowed in the late 16th century for a signature. It later denoted the name under which an organization traded and, by the late 18th century, the company itself.
Etymology
From Italian firma (“signature”), from firmare (“to sign”), from Latin firmāre (“to make firm, to confirm (by signature)”), from firmus (“firm, stable”). The contemporary sense developed in the 18th century simultaneously with German Firma (“business, name of business”). There are conflicting statements in the literature as to which of the two languages influenced which. Doublet of dharma and dhamma. Other cognates include Russian держать (deržatʹ, “to hold”).
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