ploy

Meanings

1. 1
   noun

   A clever trick or plan used to gain an advantage.

   Offering free samples is a clever ploy to attract new customers.

Possibly from a shortened form of employ or deploy. Or from earlier ploye, from Middle English, borrowed from Middle French ployer (compare modern plier), from Latin plicāre.

Topics

External links

• Cambridge Dictionary
• Wiktionary
• Google Images