Meanings
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1
noun
The act of making something start working or become active.
Activation of the alarm forced the whole building to be evacuated.
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2
noun
A marketing event or campaign designed to promote a brand.
The company ran a street activation to turn curious shoppers into buyers.
Thesaurus
Etymology
Etymology tree Proto-Indo-European *h₂eǵ- Proto-Indo-European *-eti Proto-Indo-European *h₂éǵeti Proto-Italic *agō Latin agō Proto-Indo-European *-wósder. Latin -īvus ▲ Ancient Greek ἐνεργητῐκός (energētĭkós)sl. Latin āctīvusbor. Old French actifbor. Middle English actyf English active Proto-Indo-European *-tisder. Proto-Italic *-tjō Latin -tiō Latin -ātiōlbor. Old French -ationbor. Middle English -acioun English -ation ▲ English active Proto-Indo-European *-h₂ Proto-Indo-European *-éh₂ Proto-Indo-European *-tós Proto-Indo-European *-eh₂tos Proto-Italic *-ātos Latin -ātuslbor. English -ate Eng…