Example
“You're not out-marketing the 800-pound gorilla; you're out-innovating it.”
Dictionary details
Related idioms
Expressions connected by reviewed component words or topic tags.
first-mover advantage
CEFR C1the edge a company gains by entering a market before competitors
race to the bottom
CEFR C1a competitive spiral that drives prices, quality, or standards lower and lower
sleeping giant
CEFR C1a large, powerful player that has not yet fully engaged in a market
winner takes all
CEFR C1a market dynamic in which the leading competitor captures nearly all the value
give someone a run for their money
CEFR B1to compete nearly as well as a much stronger opponent, forcing them to work hard for victory
deep pockets
CEFR B2having a great deal of money to spend
Source methodology
Meanings, register, CEFR, and examples come from the reviewed dictionary record. Expression notes may describe a reviewed present-day word picture or a background note; they are not presented as verified etymology.