assure

Meanings

1. 1
   verb

   To tell someone something confidently so they feel less worried.

   I assured them that traveling there was safe.

2. 2
   verb

   To promise that something will definitely happen.

   They assured me they would be at the meeting.

3. 3
   verb

   To make something certain or secure.

   Careful planning helped assure the success of the event.

From Old French asseurer (Modern French assurer), from Latin ad- + securus (“secure”). Cognate with Spanish asegurar. Doublet of assecure.

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