assure

B2
US /əˈʃɔː(ɹ)/
verb Freq #2751

Meanings

  1. 1
    verb

    to tell somebody the truth of something with the intention of giving the listener confidence

    I assured them that traveling to Cambodia was safe.

  2. 2
    verb

    to make a promise or commitment

    They assured me they would be at the meeting.

  3. 3
    verb

    to inform positively and with certainty and confidence

    I assure you that I am quite alright.

  4. 4
    verb

    to cause to feel sure

    My friends assured me that I did everything I could to avoid trouble.

  5. 5
    verb

    To give (someone) confidence in the trustworthiness of (something).

    I assure you that the program will work smoothly when we demonstrate it to the client.

  6. 6
    verb

    To guarantee, promise (to do something).

    That as a law for euer should endure; / Which to obserue in word of knights they did assure.

  7. 7
    verb

    To make sure and secure; ensure.

  8. 8
    verb

    To reassure.

Etymology

From Old French asseurer (Modern French assurer), from Latin ad- + securus (“secure”). Cognate with Spanish asegurar. Doublet of assecure.

View etymology graph →

Thesaurus

Synonyms
2 verb · to make a promise or... promise
3 verb · to inform positively and... tell
4 verb · to cause to feel sure reassure
Word family
Derived forms assurorover-assured
Related forms assuranceensureinsurereassure

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