US /ˈɡuɡɔ/ UK /ˈɡjuːɡɔː/
noun adj Freq #265272

Meanings

  1. 1
    noun

    a showy but cheap or worthless trinket, ornament, or decorative object

    The cabinet was crowded with porcelain gewgaws and gilded souvenirs.

  2. 2
    adj

    showy, insubstantial, or pretentious

    The critic dismissed the pavilion as gewgaw architecture with no practical purpose.

Thesaurus

Synonyms
1 noun · a showy but cheap or... baubletrinketknickknackgaud
2 adj · showy, insubstantial, or... tawdrygaudyflashyinsubstantial
Word family
Forms gew-gawsgewgaws
Derived forms gewgawish

Etymology

From Middle English givegove or giuegaue, 'a trifle or ornament.' The deeper origin is uncertain: it may be a contemptuous reduplicative formation related to gift, or connected with Old French words for play and amusement. The spelling varied widely before gewgaw became standard.

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