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English idiom

blue ocean

Register · Neutral CEFR C1
Post

Figurative meaning

an uncontested market space with no direct competitors

Why this phrase?

From W. Chan Kim and Renée Mauborgne's Blue Ocean Strategy (2005): calm, competitor-free waters.

Example

“They found a blue ocean: vocabulary apps for medical students.”

Dictionary details

Alternate forms

Component words

Expressions connected by reviewed component words or topic tags.

Source methodology

Meanings, register, CEFR, and examples come from the reviewed dictionary record. Expression notes may describe a reviewed present-day word picture or a background note; they are not presented as verified etymology.

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