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English idiom

dogfooding

Register · Informal CEFR C1
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Figurative meaning

using your own product internally, before customers do, to test and improve it

Why this phrase?

From 1980s Microsoft folklore around the Alpo dog-food commercial slogan 'eat your own dog food': if you won't use your own product, why would anyone else?

Example

“The whole team has been dogfooding the new editor all sprint, so the release should be solid.”

Dictionary details

Expressions connected by reviewed component words or topic tags.

Source methodology

Meanings, register, CEFR, and examples come from the reviewed dictionary record. Expression notes may describe a reviewed present-day word picture or a background note; they are not presented as verified etymology.

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