slogan

B1 Topic:Communication

US /ˈsloʊɡən/ UK /ˈsləʊɡ(ə)n/ See IPA manual

Freq #11844

Meanings

1

noun
A short, memorable phrase used in advertising.

The company's new slogan appeared on billboards across the city.
2

noun
A short phrase used by a group to express its beliefs or aims.

The protesters chanted their slogan as they marched.

Thesaurus

Synonyms

1 noun · a short, memorable phrase... mottotaglinestrapline

2 noun · a short phrase used by a... catchword

Word family

Forms slogans

Derived forms counterslogansloganedsloganeersloganeeringsloganisesloganisingsloganismsloganizationsloganizesloganizersloganizingsloganless

Simplified etymology

Slogan was borrowed in the early 16th century from Scottish Gaelic sluagh-ghairm, literally “army shout,” from sluagh “army” and gairm “shout.” It originally referred to a battle cry.

Etymology

From earlier sloggorne, slughorne, slughorn (“battle cry”), borrowed from Scottish Gaelic sluagh-ghairm (“battle cry”), from Old Irish slóg (“army; (by extension) assembly, crowd”) + gairm (“a call, cry”). Slóg is derived from Proto-Celtic *slougos (“army, troop”), from Proto-Indo-European *slowgʰos, *slowgos (“entourage”); and gairm from Proto-Celtic *garsman (“a call, shout”), ultimately from Proto-Indo-European *ǵeh₂r- (“to call, shout”). The English word is cognate with Latin garriō (“to chatter, prattle”), Old English caru (“anxiety, care, worry; grief, sorrow”).

*ǵeh₂r- Proto-Indo-European sluagh-ghairm gd slóg sga *slougos Proto-Celtic *slowgʰos Proto-Indo-European *garsman Proto-Celtic

View etymology graph ->

Topics

Communication

External links

# slogan

**Type:** Word
**Level:** B1
**Part of speech:** noun
**IPA (US):** /ˈsloʊɡən/
**IPA (UK):** /ˈsləʊɡ(ə)n/
**Frequency rank:** 11844

## Meanings
1. A short, memorable phrase used in advertising.
2. A short phrase used by a group to express its beliefs or aims.

## Examples
- The company's new slogan appeared on billboards across the city.
- The protesters chanted their slogan as they marched.

## Derived Forms
- counterslogan
- sloganed
- sloganeer
- sloganeering
- sloganise
- sloganising
- sloganism
- sloganization
- sloganize
- sloganizer
- sloganizing
- sloganless

## Roots and Affixes
- Root: *ǵeh₂r-
- Root: sluagh-ghairm
- Root: slóg
- Root: *slougos
- Root: *slowgʰos
- Root: *garsman

## Etymology
From earlier sloggorne, slughorne, slughorn (“battle cry”), borrowed from Scottish Gaelic sluagh-ghairm (“battle cry”), from Old Irish slóg (“army; (by extension) assembly, crowd”) + gairm (“a call, cry”). Slóg is derived from Proto-Celtic *slougos (“army, troop”), from Proto-Indo-European *slowgʰos, *slowgos (“entourage”); and gairm from Proto-Celtic *garsman (“a call, shout”), ultimately from Proto-Indo-European *ǵeh₂r- (“to call, shout”). The English word is cognate with Latin garriō (“to chatter, prattle”), Old English caru (“anxiety, care, worry; grief, sorrow”).

## AI Etymology
Slogan is from earlier sloggorne, slughorne, slughorn (“battle cry”), borrowed from Scottish Gaelic sluagh-ghairm (“battle cry”), from Old Irish slóg (“army; (by extension) assembly, crowd”) + gairm (“a call, cry”). Slóg is derived from Proto-Celtic *slougos (“army, troop”), from Proto-Indo-European *slowgʰos, *slowgos (“entourage”); and gairm from Proto-Celtic *garsman (“a call, shout”), ultimately from Proto-Indo-European *ǵeh₂r- (“to call, shout”). The English word is cognate with Latin garriō (“to chatter, prattle”), Old English caru (“anxiety, care, worry; grief, sorrow”). Important forms in the word's history include Proto-Indo-European *ǵeh₂r-, gd sluagh-ghairm, sga slóg, Proto-Celtic *slougos, Proto-Indo-European *slowgʰos, Proto-Celtic *garsman. In current use it includes senses such as A short, memorable phrase used in advertising and A short phrase used by a group to express its beliefs or aims.

## Topics
- Communication

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