flywheel

Register · Neutral Neutral — appropriate in most situations, both spoken and written, without sounding too casual or too stiff. CEFR C1

Post

Figurative meaning

a self-reinforcing growth engine in which each success feeds the next

Why this phrase?

From a heavy rotating wheel that stores momentum; popularized by Amazon's growth concept of compounding loops.

Example

“The content → traffic → signup → content flywheel started spinning after quarter three.”

Dictionary details

Tags

Expressions connected by reviewed component words or topic tags.

low-hanging fruit Informal · CEFR B2

the easiest, quickest wins available

move the needle Neutral · CEFR B2

to have a significant, measurable effect on a key metric or outcome

stay the course Neutral · CEFR B1

to continue with a plan despite difficulties or doubt

test the waters Neutral · CEFR B1

to try something cautiously before committing fully to it

the name of the game Informal · CEFR B1

the central, most important aspect of a situation

word of mouth Neutral · CEFR B1

recommendations spread informally from person to person

Source methodology

Meanings, register, CEFR, and examples come from the reviewed dictionary record. Expression notes may describe a reviewed present-day word picture or a background note; they are not presented as verified etymology.

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