Meanings
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1
adj
completely obvious and shameless; offensively conspicuous
It was a blatant lie that no one in the room believed.
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Etymology
Apparently coined by Edmund Spenser in The Faerie Queene (1596) as the 'blatant beast', perhaps from Latin blatīre ('to babble') or Scots blatand ('bleating'); the modern sense 'glaringly obvious' developed later.
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