blatant

Meanings

1. 1
   adj

   completely obvious and shameless; offensively conspicuous

   It was a blatant lie that no one in the room believed.

Appears in

Simplified etymology

Blatant was first recorded in Edmund Spenser’s The Faerie Queene in 1596, where the “blatant beast” was a clamorous monster symbolizing slander. Spenser may have coined the word or adapted Scots blatand, “bleating.” It later meant “clamorous” or “offensive to the ear,” acquiring its modern sense “unashamedly conspicuous” in the late 19th century.

Apparently coined by Edmund Spenser in The Faerie Queene (1596) as the 'blatant beast', perhaps from Latin blatīre ('to babble') or Scots blatand ('bleating'); the modern sense 'glaringly obvious' developed later.

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External links

• Google Images
• Cambridge Dictionary
• Wiktionary