diversification

Meanings

1. 1
   noun

   the process or result of making something more varied

   Crop diversification made the farms less dependent on a single harvest.

2. 2
   noun

   the practice of spreading investments among different assets to reduce risk

   The adviser recommended diversification across bonds, shares, and property.

3. 3
   noun

   a business strategy of entering new markets or adding different products and services

   The manufacturer pursued diversification into medical equipment.

From Medieval Latin diversificatio, from diversificare, 'to make diverse,' built from Latin diversus, 'turned in different directions,' + facere, 'to make.' In modern finance and business, the general idea of creating variety became a strategy for spreading risk or entering new fields.

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External links

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