Meanings
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1
noun
the process or result of making something more varied
Crop diversification made the farms less dependent on a single harvest.
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2
noun
the practice of spreading investments among different assets to reduce risk
The adviser recommended diversification across bonds, shares, and property.
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3
noun
a business strategy of entering new markets or adding different products and services
The manufacturer pursued diversification into medical equipment.
Thesaurus
Etymology
From Medieval Latin diversificatio, from diversificare, 'to make diverse,' built from Latin diversus, 'turned in different directions,' + facere, 'to make.' In modern finance and business, the general idea of creating variety became a strategy for spreading risk or entering new fields.