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US
/ˌʌnəˈlʊrɪŋ/
UK
/ˌʌnəˈljʊərɪŋ/
See IPA manual
From un- ('not') + alluring, present participle of allure, from Old French aleurer ('to attract, lure'), from a- ('to') + loirre ('lure, bait'), of Germanic origin.
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