brochure

Meanings

1. 1
   noun

   A small thin book or magazine with pictures, usually advertising something or giving information

   The travel agent handed me a brochure full of beach holidays.

Simplified etymology

Brochure comes from French brochure “stitching” or “stitched work,” because the earliest brochures were small booklets stitched together rather than fully bound. Its deeper root is Latin brocchus or broccus, associated with something projecting or piercing.

1748, from French brochure (“stitched work”), from brocher (“to stitch”), from Old French brochier (“to pierce”), from broche (“awl”), from Vulgar Latin brocca, from Latin broccus (“pointy-toothed”). Doublet of broach.

Topics

External links

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• Cambridge Dictionary
• Wiktionary