evangelization

Meanings

1. 1
   noun

   the activity of spreading the Christian gospel or seeking to convert people to Christianity

   The mission made education part of its evangelization effort.

2. 2
   noun

   the process of promoting a cause, product, or technology with intense enthusiasm

   Her evangelization of open-source software attracted many new users.

From evangelize and -ation. Evangelize derives through Late Latin evangelizare from Greek euangelizesthai 'to announce good news,' based on euangelion 'good news, gospel.' The secular promotional sense developed by analogy with religious mission work.

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