undersell

Meanings

1. 1
   verb

   to sell at a lower price than a competitor

   The larger supplier used its scale to undersell every local rival.

2. 2
   verb

   to sell something for less than its real or potential value

   The owners refused to undersell the land merely to obtain a quick payment.

3. 3
   verb

   to present a person, idea, or product too modestly, without conveying its full value

   Do not undersell your experience when you apply for the position.

Formed from under- + sell. The commercial sense compares one seller's price with another's; the later figurative sense treats inadequate promotion or self-presentation as setting too low a price on value.

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