undersell

C1 Topic:Actions & Processes

US /ˌʌndɚˈsɛl/ UK /ˌʌndəˈsel/ See IPA manual

Freq #96637

Meanings

1

verb
to sell at a lower price than a competitor

The larger supplier used its scale to undersell every local rival.
2

verb
to sell something for less than its real or potential value

The owners refused to undersell the land merely to obtain a quick payment.
3

verb
to present a person, idea, or product too modestly, without conveying its full value

Do not undersell your experience when you apply for the position.

Verb forms

Verb forms are not available for this word yet.

Thesaurus

Synonyms

1 verb · to sell at a lower price... undercutunderprice

2 verb · to sell something for less... sell cheaplysell below value

3 verb · to present a person, idea,... downplaysell shortunderstate

Opposites

overpriceoversellexaggerate

Word family

Forms undersellingundersold

Derived forms undersellingundersold

Related forms sell discount price competition

Etymology

Formed from under- + sell. The commercial sense compares one seller's price with another's; the later figurative sense treats inadequate promotion or self-presentation as setting too low a price on value.

Topics

Actions & Processes

External links

# undersell

**Type:** Word
**Level:** C1
**Part of speech:** verb
**IPA (US):** /ˌʌndɚˈsɛl/
**IPA (UK):** /ˌʌndəˈsel/
**Frequency rank:** 96637

## Meanings
1. to sell at a lower price than a competitor
2. to sell something for less than its real or potential value
3. to present a person, idea, or product too modestly, without conveying its full value

## Examples
- The larger supplier used its scale to undersell every local rival.
- The owners refused to undersell the land merely to obtain a quick payment.
- Do not undersell your experience when you apply for the position.

## Synonyms
- undercut
- underprice
- sell short
- downplay

## Antonyms
- overprice
- oversell
- exaggerate

## Derived Forms
- underselling
- undersold

## Related Forms
- sell
- discount
- price
- competition

## Etymology
Formed from under- + sell. The commercial sense compares one seller's price with another's; the later figurative sense treats inadequate promotion or self-presentation as setting too low a price on value.

## Topics
- Actions & Processes

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