aspirational

Meanings

1. 1
   adj

   expressing ambition, hope, or a desired higher status

   The campaign used aspirational images of home ownership and travel.

2. 2
   adj

   stating a goal or principle without creating a binding obligation

   The document's climate targets were aspirational rather than enforceable.

3. 3
   noun

   a person who aspires to a higher status or goal

   The brand marketed itself to young aspirationals.

From aspiration + -al. The word keeps the sense of striving toward something higher from Latin aspirare (to breathe toward, desire).

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