The Internet Classics Archive (MIT)
Rhetoric
Aristotle
350 BCEAristotle's founding treatise on persuasion: ethos, pathos, and logos, the three kinds of oratory, the emotions, style, and arrangement, in W. Rhys Roberts's translation.
The Internet Classics Archive (MIT) Public domain in the United States (W. Rhys Roberts translation, 1924) Cover source Local typographic cover created for The Missing Workbook from public-domain source metadata
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So much for the types of character that distinguish youth, old age, and the prime of life. We will now turn to those Gifts of Fortune by which human character is affected. First let us consider Good Birth. Its effect on character is to make those who have it more ambitious; it is the way of all men who have something to start with to add to the pile, and good birth implies ancestral distinction. The well-born man will look down even on those who are as good as his own ancestors, because any far-off distinction is greater than the same thing close to us, and better to boast about. Being well-born, which means coming of a fine stock, must be distinguished from nobility, which means being true to the family nature-a quality not usually found in the well-born, most of whom are poor creatures. In the generations of men as in the fruits of the earth, there is a varying yield; now and then, where the stock is good, exceptional men are produced for a while, and then decadence sets in. A clever stock will degenerate towards the insane type of character, like the descendants of Alcibiades or of the elder Dionysius; a steady stock towards the fatuous and torpid type, like the descendants of Cimon, Pericles, and Socrates.